2016 saw the official launch of the International Aerospace Coatings (IAC Ltd) brand.
Initial concepts for the new brand; which saw the merge of Eirtech Aviation, Leading Edge and Associated Painters; were presented by the Intimation design team, in November 2014. A soft launch of the brand was introduced in 2014 with the rollout of stationery, a global capability brochure, social media platforms and extensive brand guidelines, to protect the overall brand.
The launch of a new, united website for IAC followed in March 2015 and additional promotional material, including brochures and exhibition design for IAC’s presence at Aviation Shows.
The IAC logo is a key component of the company identity with the logo design inspired, rather aptly, by a bird, the Arctic tern is a seabird known for its extraordinary migration journeys, which can average 90,000kms. These migrations equal to flying twice around the planet and are by far the longest migrations known in the animal kingdom. The story of these tiny creatures really appealed to us; their journey is one of endurance, skill, tenacity and an ability to fly great distances, which, for us, drew parallels with the IAC story.”
This was a primary consideration for IAC when creating the new brand, which represents our company’s heritage and the coming together of three, well-respected players in the aviation industry. The resultant IAC bird logo is compiled of three colours – those of the three original companies, which form IAC Ltd.
